‘Love Your Earth’ is suposed to be the primary principle and value of human being since Adam and Eve in Eden. However, looking at our earth today, apparently, we haven't been doing our job properly. education is needed ! Primary value + Primary forms and colours = The Primary. Love Your Earth.

The Primary is shortlisted in an international graphic design competition, Love Your Earth (2007), organized by Designboom (Italy) and Design Association (Japan).